Welcome to My New Blog about Ads
Demetrius Martin

In this ad, “always” a women’s sanitary company is challenging the common stereotype that women/girls, do things like a girl. The common stereotype for this is that women and girls alike can’t do things that men or boys do as well as them. For example women are stereotyped that can’t perform as well in sports as men simply because they’re a woman/ girl. In this ad the little girl is holding a baseball, primarily men and even women stereotype women as not being able to play sports such as baseball whether it be because they can’t throw as well as a boy or hit as hard just because they’re the opposite gender.
This isn’t the only ad in this series like this that “Always” produced. They also had multiple other commercials where they interviewed many young girls about what it means to do things like a girl. Many of the young girls weren’t doubtful in their ability to do things just as well as boys could. None of them have yet put their self in the box that many older people have that women will not amount to the abilities of men. Women typically excel in things that many would assume only a man could do and these young girls felt confident that they could as well.

This stereotype is so common and to this day is such a big issue. This ad is going against the stereotype or assumption that low calorie drinks and foods are only for women. Most times in the media and even outside of media, you typically on here about women needing to lose weight or that they need to diet. You don’t ever really hear men say much about dieting or losing weight. Women and men play into this stereotype because most men will say I just need to workout to lose weight and you often here women say I need to diet or eat lower calorie foods and drinks.
This counters the gender stereotype of only women enjoying or wanting to drink lower calorie “Dr. Pepper”. Quite often you never see men buy or eat lower calorie things because it isn’t what a man should eat or drink. It counters the gender stereotype trying to say it’s alright to drink a lower calorie drink. Men sometimes feel like being healthier isn’t being as masculine as they should be and are worried about what others might say if they saw them drinking a low calorie “Dr. Pepper”.

This ad reflects the gender stereotype that girls/women can’t be brave. This is a very common stereotype that women are often supposed to be weak and scary and to be protected by a big, strong, man in life. This girl is kicking that stereotype to break the gender norms that were set before her because their isn’t a thing that can stop her from being a brave girl/woman during her lifetime. This ad is telling girls to stop letting people put them into these boxes that make girls feel like they can’t be strong in a world dominated by men.
It counters the stereotype that women can’t be brave. That women aren’t supposed to brave, they have to be cowards. That they can’t fend for them selves whether it be for their life or for a job they worked for but someone did something they shouldn’t have and the girl/women wants to stand up to them instead of just taking it. The stereotype that women/ girls can’t be brave and strong without a man is so outdated and women keep proving more and more they truly don’t need us to thrive. Some even consider us to be a luxury at times.

This is probably my favorite ad out of the 5 I chose. I love this ad because it takes shots at the government and how men in congress keep passing and , some successfully, pass laws that are dictating what women can and can’t do with their bodies. This is a different take on their ads that say “You’re not you when when you’re hungry”, by saying that the men in congress are hungry and aren’t in the right mental condition to properly make decisions regarding women’s health. It goes further than being hungry though, Snickers is saying that men don’t really have the right to govern over a woman’s body and make decisions for them because they aren’t a woman.
It goes even further in the sense that no person should have say over any one else’s body ever. It’s unethical and wrong and that men and women alike shouldn’t have the right to decide what women do with their bodies. If a women wants to take birth control for other reasons than just the prevention of not having a child then they should be allowed to because it is their body. No man should decide for a woman when it’s best for her to decide if she should or shouldn’t have an abortion. What if having the child could endanger her life. What if a women takes birth control because it helps to maintain a better menstrual cycle? That’s what this ad is really digging at with the men in congress.

This ad is so stereotypical but at the time it was out this was so common o one batted an eye. This ad is saying that only women do cleaning and that women need to buy Clorox to be the best cleaner. Back in the day women were typically viewed as nothing but housewives who were to cook, clean, and raise the children while their husbands worked all day. Women did start to go against this norm and began to become restless against what was common in society and the stereotype for the time. Women were tired of being nothing else but pretty much housemaids all day long. This isn’t to say that some women didn’t not like their lifestyle then but many just didn’t want it anymore.
This ad wasn’t even subtle in the delivery of the message that women pretty much only clean though. The line at the top of the ad clearly states, “Women who know use Clorox”. The ad makes no mention of men and them cleaning with the chemical. The ad could have easily said, “Those who know us Clorox”. to be inclusive of both gender and not just stereotype only women into the idea that cleaning is a women’s job.